November 12, 2020

Dear Members

We are doing a membership and functions drive next year and are in the process of putting together an updated official corporate brochure and wanted to offer existing members and sponsors a chance to profile their business in the publication which is available for a 16 month period.

Also if members know of any businesses or associates that might be of relevance in supporting the Club and profiling their business please email details across to Wayne Smith (below).

This message is confirmation of your invitation to profile in the Royal Queensland Yacht Squadron Corporate Brochure.                                                                                                                                          

The following link is a sample of the Official Annual Corporate Brochure for the Royal Brighton Yacht Club which the publishers did recently as well as our current brochure. You can expect the 2021 Royal Queensland Yacht Squadron brochure to be very similar in style, design and format. Brochure dimensions are 210mm x 210mm square.

The brochure for the Royal Queensland Yacht Squadron will be designed as high-end marketing collateral and will be used extensively by the club and ourselves, on behalf of the club, to raise their profile within their local area in order and to increase revenue streams from new members / hire of facilities / events / corporate sponsorship / training and conferencing facilities etc.  As such, distribution and circulation is on five levels and is maintained for 16 months.

We are due to publish in February, and invitations are currently being provided to certain local businesses or organisations to profile themselves in the brochure for the period. Positions are strictly invitation only – you must be local, well established, have products or services of distinct benefit or interest to the readership (particularly the members and the club) as well as the external readership. You may also be known by the club. It is completed this way to ensure that only the highest quality of service is provided by the advertisers.

We will;

  • Offer all members a reduced rate card.
  • Offer the design studio free of charge to create an advert for you (Optional) with copyright relinquished to you.

Distribution and circulation is on 5 levels: (On site – External business distribution points – Third party residential mailing system – Members- Website)

AT THE CLUB

The brochures will  be situated in easy eye-sight in high visibility areas around the club site (clubhouse, restaurant, bars, reception, conference facilities) etc. The brochure is free of charge and all guests and visitors throughout the 16 month period will be offered and encouraged to take copies. Incoming telephone enquiries to the club will have a brochure sent out on request. All sponsors and club suppliers are provided copies. Essentially from the club site the brochure will be on display 24/7 for the whole 16 months and every single day editions will be distributed.

EXTERNAL DISTRIBUTION

This is highly targeted. The club will be using a distribution company for this part.
We will focus on the residential areas in and around the club site and immediate surrounding areas.
Also well-established larger businesses and corporate companies will be targeted to attract charity days, corporate events, race days, regattas and functions etc.  

The external distribution will be staggered on a quarterly basis to ensure the brochure is in full circulation for the whole 16 months. Each quarter we will target different residential areas in the club’s territory and each quarter will have its own print-run.

MEMBERS

All members will receive a brochure and anyone associated with the Yacht Club.

WEBSITE

We will also put a link of the brochure on the website to increase media exposure, further maximizing your audience.

Please consider this invitation, it is a unique opportunity to profile your business to all the members, guests and visitors at the club, as well as a high-end local audience, for an extended period of time. If you would like advertise your business in this brochure please reply to the publisher wayne.smith@clubbrochure.com.au for anyone would like to get involved, to find out prices or if you have any more questions. Alternatively you can call Wayne on his mobile – M: 0422 058 799

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